THE BEAUTY IS IN THE STORY
THE BEAUTY IS IN THE STORY
Hi there! I am a strategic brand and packaging designer and business advisor, here to help you succeed.
I love creating designs and strategies that produce authentic storytelling and beautiful solution-driven products. My approach is to clear the clutter, and deliver work that is not just attractive but also shows its excellence in sales growth, profitability and customer trust.
The result is impactful award-winning brands that communicate and amplify their position in the marketplace and how they fit into their consumers' lifestyles. When brands have the power to move and inspire people around the world, it’s a beautiful thing.
I work with brands of all sizes, from startups to nationally sold food and cpgs, and passionate entrepreneurs. As I identify as a woman of color, I am especially passionate about working with BIPOC-owned impact-driven businesses.
I believe in:
Authenticity + Voice
Authenticity lives within all the beautiful things we have absorbed through time, space and people. We are what we absorb. And what we absorb is what we create.
I put pride and full energy into everything I do and value the simple act of human connections. I believe it’s through these simple acts that we' are capable of growth and problem solving.
Long-lasting results
I love the process of helping brands. We all want big things for ourselves and for each other. The best ideas and opportunities are born out of collaborating and remaining curious and future-driven in our thinking and leadership.
Functionality
Products often times fail, not because they are bad products but, because they are poorly designed. From quality to aesthetics, there are many factors that go into creating a beautiful product that people will enjoy time and time again and want to share with the world. Everyone loves a pretty thing, but pretty thinga need to work and deliver results. When that happens, beauty is born and in that beauty a confidence is born in the sharing of it.
MY SERVICES
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STRATEGY + CREATIVE DIRECTION
Naming
Positioning & Brand Voice
Brand Strategy
Brand & Product Naming
Brand Pillars
Tagline Development
Key Messaging Library
Copywriting
Media Content Strategy
Sourcing Vendors for Photography, Video, Animation, Film
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Branding
Brand Management
Brand Identity
Logo Design
Brand Guidelines
Color Palette
Typographic Systems
Iconography
Lettering
Print & Sales Collateral
Vehicle Wrap & Decals
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Business Development + Growth (Wholesale and DTC)
Specialization in Frozen and Refrigerated Goods
Shipping + Logistics
Food Manufacturing/Co-packing Consulting
Recipe Development for Scaling/Growth
Product R&D + Management
Profitability + Financial Consulting
Business Development
Sourcing, Vendors + Supply Chain
Food Cart/Truck Design
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CPG Packaging Design
Packaging Design
Structural Design
Design Compatibility (for specific retailers like Whole Foods, Costco, etc)
Sourcing & Vendors
Pre-press & Production
Consulting
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WEB + DIGITAL
Website Design
Digital Collateral
Mobile
E-Commerce
E-Newsletter
Subscription
The beauty is the story.
Where I Come From and Who I am
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Resume provided upon request.
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Proud New Yorker, born + raised
Zodiac Sign: Scorpio, Fire Rabbit
Fav Color: Violet
Fav Foods: Eggs over Rice, Pizza (Dough Sauce Cheese baby)
Favorite Dessert: Ice Cream
Boxer - Athlete (small and mighty)
Hobbies: Herbalism, Muay Thai, Travel
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Founded Noona’s Ice Cream
Co-founded Gilbert & Bernard Pâté and Specialty Foods
Led branding, design and creative direction for both companies and has over 10 years of work experience in business development and operations.
Advised up and coming entrepreneurs in various industries with a focus on food & beverage, fitness and wellness.
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hannahbaedesigns@gmail.com